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Boost sales with a proven marketing framework

Get a custom-tailored playbook so all your marketing is compelling, consistent, and clear — adhering to a research-backed copywriting framework

Is your marketing copy optimized for engagement?

Your marketing may be pretty, catchy, or cleaver, but that won't drive customers to take action. This means your marketing dollars are being wasted!

Your marketing assets should be doing their job — driving action!

High bounce rate

More than half of your visitors likely leave your website within 10 seconds*. Is your marketing working as well as it should?
* According to research from leading analytics platforms like Google Analytics, SEMrush, and HubSpot

Low conversion rate

If your copy isn't dialed in to drive people to take action, your marketing spend is sadly wasted. This is just wrong!

We can fix it with a proven framework

We apply a research-backed marketing framework to refresh your marketing message so that customers understand your value, then act.

Imagine what boosting sales by 10%+ would do for your brand

Every marketing asset needs to include 11 essential elements that behavioural psychologists have identified as 'prime motivators'. After learning about your brand, we'll give you the exact words to say to get your customers to take action.
Increase sales
Grow your email list
Build your following
Communicate clear value

Research-Proven Framework

StoryBrand Narrative Marketing is proven to get customers to take action. When studied, it has been shown to increase conversion rates in every kind of business, no matter what industry or size!

Communicate Clearly

We'll help you define your value and remove confusion. Your customers will see the benefits and won't want to miss out

Boost Conversions

We write copy that sells! A proven framework shows your customers a clear path to success, making 'em take action

Increase Sales

When applied properly, the narrative marketing framework is shown to increase sales. See results or your money back

INVEST IN GROWTH

Transform your marketing strategy

Remove the guesswork. Get a custom playbook for your brand (based on a proven framework), to ensure your marketing is compelling, consistent, and clear. Includes 11 essential conversion-optimized marketing assets custom-written for you.

No matter the industry or organization size, the research on over 4,000 various brands showed...

Increased profits

Time/Cost savings creating ALL marketing collateral

Greater employee confidence

Your custom marketing playbook includes

a 21-page custom-tailored package, with 11 ready-to-use marketing assets — ensuring conversion-optimized messaging that's compelling, consistent and clear across ALL your marketing. Each asset is explained so you can understand the purpose of each sentence and it's motivating power.

Identified Power Words

Recommended activator words to use

Memorable Log-Liner

Your brand value stated succinctly

StoryBrand Brandscript

a 7-part framework for ALL your marketing

13-part Website Copy

Exactly what to say to compel action

Lead Magnet Copy

What to say to get email signups

FAQ/ Explanatory Paragraphs

Covering the essentials that matter

Explainer Video Script

What to say to capture their attention & sell

Call-to-Action Copy

How to get the most ROAS from all assets

Testimonial Formula

Social proof that makes people act!

6 Sales Campaign Emails

The exact words to motivate them to buy

Nurture Emails Formula

How to give value & build trust over time

Example Sales Letter

Convincing copy that highlights value

How it Works

We'll give your marketing message the full makeover treatment. Your SellStory Playbook ensures everything you say is conversion-optimized.

1

Tell us about your brand

Schedule a FREE 15-minute meeting so we can get a sense of your brand and answer any questions you have.

2

Get a SellStory Script

We'll fill in a brand-research form and send it to you for revision. Then we'll write a custom playbook that's ready to use.

3

See growth

Start using your SellStory Script. The framework is proven to boost conversions for every type of industry.

It was full of insights to better position and refine my messaging. I gained a lot of clarity about my product just by answering the questionnaire. The analysis was on point, the recommendations are super actionable and the owner, TJ, was really involved and helpful!

Cyril C.
Founder, Listadum

SellStory provided me with a comprehensive script to shape the way I think about my marketing. They didn't just give me words to use, they also taught me the who, what, where, and why of my messaging

Lucas S.
Founder, Scritches.io

Stop wasting marketing spend

Too many brands don't know what to write to get customers to take action. Lack of clarity results in customer confusion & apathy instead of action. This means your marketing dollars are being wasted which is just wrong!

Testimonials

See what others are saying
"As a technical founder, marketing was my weak spot. I can build products that solve problems, but actually communicating that value to the world is a harder thing. After walking through a targeted questionnaire, SellStory provided me with a comprehensive script to shape the way I think about my marketing. They didn't just give me words to use, they taught me the who, what, how, and why of my messaging. It's like I began to develop a marketing muscle I didn't have before. Now I can confidently convey how my product helps my target audience through clear, compelling language that resonates with their actual challenges."
Lucas S.
Founder, Scritches
"Before SellStory, our messaging had good pieces, but it wasn’t fully dialed in. Their playbook delivered clear, sharp, action-ready advice that brought everything together. With their smart, straightforward tips, we fine-tuned our story and focused on what truly drives results. Now, our website and campaigns feel powerful, precise, and built to convert."
Chris W.
Founder, Forest Frontier Fund
"The playbook I got from Sellstory was full of insights and interesting ideas to better position and refine the message for my service. I gained a lot of clarity about my own product just by answering the questionnaire, the analysis was on point, the recommendations were super actionable and the owner, TJ, was really involved and helpful!"
Cyril C.
Founder, Listadum
“I used to struggle with articulating the value of my gardening services to high-end clients. Our offerings were premium, but our messaging didn't reflect that. SellStory's playbook changed everything. It provided clear, compelling messaging that resonates with our target audience. Now, our website and emails exude the sophistication we aimed for, attracting the clientele we desire”
Gordon S.
Owner, Hidden Gem Gardens
Before SellStory, I had an idea of my marketing direction but I wasn't sure how to put it into words. After getting my playbook I now have a clear vision of how to start marketing and explain my brand to customers.
Caleb O.
Founder, Caret
CONVERSION OPTIMIZATION

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Our Story

Our founder, TJ, ran a freelance design agency for 7 years. He saw too many brands failing to communicate in a way that resonates with their audience, so he researched the behavioural psychology behind some of the best copy, and committed himself to understanding what causes people to take action.

Pricing

Stop leaving money on the table! It's time to conversion-optimize your marketing

Website Analysis Report

FREE
FREE
What's included?
We'll provide you with a full breakdown of your existing website. We analyze 32 separate criteria and give you an overall score with our notes on what's working well and what's missing so you can fix it!
Hero Optimization
Lead Incentives
Value Proposition
Stakes Mitigation
Challange Addressal
Map Clarity
Trust Signals
Outcome Orientation
Social Proof
CTAs

Custom Marketing Script Playbook

Schedule FREE 15-min consultation
What's included?
Your complete marketing playbook! The research-backed framework is applied to each element resulting in a fully custom 21-page playbook — conversion optimized to ensure ALL your marketing is compelling, consistent, and clear! See results or your money back.
Identified Power Words
Lead Magnet Guide
13-part Home page Wireframe
Nurture Campaign Guide
Brand Log-Line
Sales Letter
Call-to-Action guide
6-part Sales Campaign
Testimonial formula
and more!

Frequently asked questions

What does it mean that my playbook is custom?
You decide which one of your products/services you want to focus your playbook on (OR it can be written for your brand as whole). Next, you'll answer some questions so we can custom craft each asset in your playbook to follow the proven narrative marketing framework.
Do I need a separate playbook for each of my products/services?
We strongly recommend it! Most brands start with a playbook focused on their brand as a whole, then focus on getting one for each product/service.
I need a new website. Do you build custom sites?
While we do give you everything you need to say on your new site in a 'Website Wireframe',  we don't build custom sites at this time. You can take your wireframe to any designer/developer to have them build a site that is built around a clear, conversion-optimized marketing message.

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